To Which World Regions Does the Valence-Dominance Model of Social Perception Apply?

Abstract

Over the past 10 years, Oosterhof and Todorov’s valence–dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgements of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov’s methodology across 11 world regions, 41 countries and 11,570 participants. When we used Oosterhof and Todorov’s original analysis strategy, the valence–dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions, we observed much less generalization. Collectively, these results suggest that, while the valence–dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods and correlate and rotate the dimension reduction solution.

Publication
Nature Human Behaviour

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Juan David Leongómez
Juan David Leongómez
Associate Professor

My research interests include mate choice and human vocal communication, with an aspiration towards understanding musicality. I am also interested in bioacoustics and psychoacoustics, as well as statistics and  programming.

Oscar R. Sánchez
Oscar R. Sánchez
Professor

Professor and Researcher/Director at the Human Behaviour Lab (LACH), Faculty of Psychology, at Universidad El Bosque in Bogota, Colombia.

Eugenio Valderrama
Eugenio Valderrama
Postdoctoral Associate

Postdoctoral researcher at the School of Integrative Plant Science, Plant Biology Section, University of Cornell (Ithaca, USA).

Milena Vásquez-Amézquita
Milena Vásquez-Amézquita
Associate Professor / PhD 2015-2018

Associate Professor, Researcher in Neuroscience at Universidad El Bosque. I am interested in research about the cognitive mechanisms that underlie mood disorders and sexual behavior.

Isaac González-Santoyo
Isaac González-Santoyo
Professor and director of the Cognitive Neuroecology Lab

Professor and director of the Cognitive Neuroecology Lab (Faculty of Psicología, UNAM, Mexico DF, Mexico).

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